A commitment to individual service with out the cookie cutter industry standard , that is my commitment to a client. I will no longer use the term customer as that is too broad of a statement that implies the fore mentioned cookie cutter service. I will only recommend what I believe is the best for the customer after discerning from them their needs.
When add a new client with a preexisting bicycle, I will take that bike back down to bare bones and begin anew with that frame and components. I will ensure that the frame is precisely aligned and properly chased and faced. I will clean , inspect and recommend replacements / service needed. When finished the bicycle will be assembled into a precision tool for cycling.
When I build a client a wheel or set of wheels they will be individual to that customer alone. The wheel will have specific spoke choice, tension and rim for that customer alone. most wheel builders will tell you that rim and spoke have just one tension to be at this is false on so many levels as riders have differing needs and weights that effect the tension of a wheels. All hand built wheels have a range of tensions to be at most wheel builders only tension at the upper end of the scale, again this is wrong and does the client no use. A wheel has to work in conjunction with frame and rider to produce the desired results. If a wheel has to high a tension for a light weight rider who is doing no more than touring or fitness riding on an overly stiff frame that rider in most cases is not enjoying their rides due to the harness of all things combined.
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