Lets talk about hype over experience

First thing you need to know anyone who calls themselves a technician is not someone who has a vast and deep experience level in bicycle mechanics. Those that call themselves a mechanic generally have dept of experience. Internet sales is a difficult proposition selling wheels and pro bikes even more so you need someone with a lot of experience not hype. Both sales take a person that can ask and get answers out of a customer to get them headed in the right direction. These sales also demand that a buyer be proficient and know their fit and needs well. Blog only sellers with no depth of experience are risky especially ones that relight on this as their only sales. A good to great wheel builder will have thousands of wheel under their belt before striking out on their own not someone who only has hundreds and most by internet sales alone. As an example before I sell a hand built wheel I will as at least two dozen questions even if this is a face to face meeting, more so if not. If you are buying a bike by internet all built you need to know your fit (IE contact points down to the 0.5mm). A tec. that solely depend on internet sales may be all flash in the pan and not have the best tools and or knowledge. There reputation may solely depend on coordination of parts and accessories to the frame. ( IE fashion over function) Dose this tec. measure and inspect the frame for quality and alignment, do they face and chase with top quality tools or do they just buy the cheapest they can afford on a shoe string budget since a blog is free anyways. mechanics will invest in the very best they can obtain and afford even if they have to wait a bit to gather the money to do so. Tools and technique matter in this industry fail them and things can go bad easily. A mechanic will pick a tool that will last decades under use and fit their own ergonomics, they will not choose to buy the cheapest.